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The Creative Copywriter's Companion

programat Young & Rubicam for five years, shares the most complete, and oftenrefreshingly original, strategic and creative guidelines ever described;

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Copywriting Strategies

using the lessons and examples found in this strategic copywriters guide. ;

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Strategic Copywriting

A detailed guide to proven strategies and techniques used in writing and designing successful ads fo;...

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Strategic Copywriting

A detailed guide to proven strategies and techniques used in writing and designing successful ads fo;...

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Copywriting Made Simple

Copywriting is writing with purpose. It's about using words to reach people and change what they thi;...

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Behind the Manipulation

history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to;

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Persuasive Copywriting

We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A ch;...

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Forbidden copywriting. book 1

You never read anything more cynical, straightforward and effective copywriting for, than what is wr;...

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Forbidden copywriting. book 1

You never read anything more cynical, straightforward and effective copywriting for, than what is wr;...

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Persuasive Copywriting

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps;...

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Persuasive Copywriting

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps;...

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Forbidden copywriting. book 2

You never read anything more cynical, straightforward and effective copywriting for, than what is wr;...

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Forbidden copywriting. book 2

You never read anything more cynical, straightforward and effective copywriting for, than what is wr;...

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Copywriting

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Copywriting

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Copywriting

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Copywriting

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Copywriting Secrets

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Copywriting

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Manipulative Copywriting

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Copywriting Secrets

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Copywriting Secrets

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Manipulative Copywriting

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Copywriting Is...

Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in a;...

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Killer Copywriting Reloaded

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Copywriting Made Simple

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Killer Copywriting Revolution

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