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Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this;

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Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this;

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Marketing the Arts

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship;

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Arts Marketing

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these;

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Arts Marketing

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these;

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Marketing the Arts

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the;

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Marketing the Arts

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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The Martial Arts Marketing Bible

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Creative Arts Marketing

published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still;

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Creative Arts Marketing

published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still;

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Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;

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From Art to Marketing

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing;

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Music, Markets and Consumption

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and;

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Music, Markets and Consumption

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and;

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Marketing For Cultural Organizations 3E

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;

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Essential Guide Business in the Performing Arts

This text addresses the business skills that are essential to those involved in the performing arts. With increasing emphasis on freelance;

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Sponsorship in Marketing

introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured;

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The Disappearing Product

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the internet age have disintermediated IP;

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The Disappearing Product Marketing and Markets in the Creative Industries

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the internet age have disintermediated IP;

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Public Sector Marketing

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks;

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Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches;

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Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches;

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Audience Experience

The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new;

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The Routledge Companion to Nonprofit Marketing

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team;

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The Routledge Companion to Nonprofit Marketing

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team;

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