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Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remai;...

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Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remai;...

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Marketing the Arts

In recent years, there have been significant shifts in arts marketing, both as a practice and an aca;...

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Arts Marketing

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which market;...

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Arts Marketing

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which market;...

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Marketing the Arts

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods ;...

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Marketing the Arts

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods ;...

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary ma;...

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary ma;...

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The Martial Arts Marketing Bible

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Creative Arts Marketing

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ;...

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Creative Arts Marketing

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ;...

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Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspec;...

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From Art to Marketing

Taking a new approach to a relatively underexplored area, this book examines the concept of authenti;...

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Marketing For Cultural Organizations 3E

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspec;...

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Music, Markets and Consumption

This is one of the first academically rigorous texts covering the whole topic of popular music as a ;...

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Music, Markets and Consumption

This is one of the first academically rigorous texts covering the whole topic of popular music as a ;...

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Essential Guide Business in the Performing Arts

This text addresses the business skills that are essential to those involved in the performing arts.;...

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for business;...

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The Disappearing Product

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the int;...

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Arts Management

Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient ;...

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The Disappearing Product Marketing and Markets in the Creative Industries

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the int;...

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Public Sector Marketing

Public Sector Marketing examines the role of marketing in public organizations, from planning throu;...

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Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed ;...

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Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed ;...

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Standing Room Only

Argues that organizations in the performing arts must market themselves to survive, including defini;...

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Audience Experience

The Audience Experience identifies a momentous change in what it means to be part of an audience for;...

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