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Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having;
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This package includes a physical copy of Consumer Behavior: Global Edition, 10/e by Michael Solomon, as well as access to the eText and;
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, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives;
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For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion;
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For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study;
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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how;
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real companies use consumer behavior to create marketing strategies,Global Coverage Focus: Discussions and examples appear throughout the text;
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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially;
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For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having;
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