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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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Elements of Nuclear Physics

media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football;

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Advertising and Identity in Europe

As European business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity;

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Innovation in Advertising and Branding Communication

of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and;

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Illusive Identity

traces how the rise of popular culture blurred the definition and dulled the influence of class identity in Europe and the United States in the;

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Identity Constructions in Bilingual Advertising

roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and;

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Identity Constructions in Bilingual Advertising

roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and;

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New Vocabularies, Old Ideas

Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and;

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Advertising

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Epica Book Twenty-Five

print publications and television commercials, Internet sites and integrated marketing campaigns. Conveniently arranged by product category;

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On Earth as It Is in Advertising?

message by wrongly defining human identity and promising to fulfill essential human needs. According to Van Eman, advertising confuses viewers;

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American Patriotism and Corporate Identity in Automobile Advertising

The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast;

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Citizenship and Identity in Europe

Published in 1999. Issues of citizenship and identity have rapidly moved up the European and social science agendas in recent years. This;

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Citizenship and Identity in Europe

Published in 1999. Issues of citizenship and identity have rapidly moved up the European and social science agendas in recent years. This;

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Living Up to the Ads

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s;

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Google Advertising A-z

"Google Advertising A-Z" provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost;

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Europe as an Idea and an Identity

Heikki Mikkeli charts the history of the idea of Europe and European identity. The first part introduces the various attempts to unify;

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Europe as an Idea and an Identity

Heikki Mikkeli charts the history of the idea of Europe and European identity. The first part introduces the various attempts to unify;

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Ideas of | for Europe

, current concepts of European identity, European memorial culture and reflections on Europe's prospects - and is of special interest to anyone;

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New Europe

its central problem the fluid nature of cultural and political identity, it moves firmly away from - and calls into question - the perspective;

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New Europe

its central problem the fluid nature of cultural and political identity, it moves firmly away from - and calls into question - the perspective;

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Re-Thinking Europe: Literature and (Trans)National Identity

nationalism and pluralism, and can therefore be re-thought as an opportunity for an identity beyond national or ethnic borders. Engaging contemporary;

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The Other Heading

of European identity but also a new way of thinking identity itself? Navigating in and through texts of Marx, Husserl, and especially Valery;

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Gender and Identity in Central and Eastern Europe

This collection highlights changes in Central and Eastern Europe since 1989 from the perspectives of gender and identity. Resistance to the;

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Gender and Identity in Central and Eastern Europe

This collection highlights changes in Central and Eastern Europe since 1989 from the perspectives of gender and identity. Resistance to the;

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