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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury in Global Perspective

commodities abound, but few scholars have examined the role of luxury goods from a global perspective. This anthology charts the many different;

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Luxury Yachting

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special;

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Luxury Marketing: A Challenge for Theory and Practice

is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe;

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Developing Successful Global Strategies for Marketing Luxury Brands

global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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Global Marketing Strategies for the Promotion of Luxury Goods

attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;

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Bling Dynasty

in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Internationalization of Luxury Fashion Firms

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury the Chinese Way

is an important contribution to the study of the phenomenon that is the global luxury industry.;

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Luxury Marketing & Management

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Luxury Retail Management

, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon the global luxury;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury & Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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