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Building Consumer Good Brands in China

in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Consumer-Citizens of China

interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to;

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Consumer-Citizens of China

interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Trademarks, Brands, and Competitiveness

economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the;

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Social Media Marketing

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools;

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We First

Combining social media tools with socially conscious brands, the two major trendsshaping tomorrow's consumer climate, Simon Mainwaring;

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The Nature of Marketing

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand;

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Retail Power Plays

retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to;

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The Phenomenon of Cult Brands

: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand's cult status from a;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Brand Management Strategies

evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands.

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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Marketing Food Brands

consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete;

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Brands

Holbrook. Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities;

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Brands

Holbrook. Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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