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The New Global Marketing Reality

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact;

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The New Global Marketing Reality

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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The Nature of Marketing

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand;

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Preface to Marketing Management

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross;

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Marketing in Evolution

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor;

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International Marketing

* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts;

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Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;

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Marketing Essentials

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to;

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to;

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Marketing and General Practice

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each;

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Marketing and Retail Pharmacy

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Principles of Marketing

Marketing is a crucial function in any business or organization, and is increasingly important in the modern globalized economy. This book;

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The Phenomenon of Political Marketing

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers;

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Information Marketing

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new;

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Information Marketing

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Marketing in Small Businesses

published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its;

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Marketing in Small Businesses

published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its;

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Marketing in Small Businesses

published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its;

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