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Marketing and General Practice

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each;

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Principles and Practice of Marketing

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear;

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The Fundamentals and Practice of Marketing

of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers;

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Social media marketing for direct selling tour operators

expectations. This dissertation provides direct selling tour operators and companies in general with a how-to into social media marketing. It indicates;

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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and;

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A Dictionary of Marketing

related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.;

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The Rhetoric and Reality of Marketing

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around;

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Research, Twelfth Edition

and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research;

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How to pass the APC

General Practice Surveyors has been built around the needs of general practice surveyors, and guides you through the APC process in line with your;

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Persuasion

and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way;

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Selling the Business Location

evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as;

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills;

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Advertising

Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Marketing: An Introduction

as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will;

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;

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Persuasion

and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way;

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The Roots and Uses of Marketing Knowledge

of marketing practice. In The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing , the author engages;

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Social Marketing

Social media marketing has come a long way in the last several years and has changed the way many businesses think about marketing;

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Marketing Theory

provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline;

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Business Marketing Management

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing;

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