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The Phenomenon of Political Marketing

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers;

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Designer Politics

This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the;

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Designer Politics

This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the;

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Donald Trump and the Branding of the American Presidency

Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for;

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Marketing the Third Reich

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer;

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Marketing the Third Reich

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer;

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Political Marketing

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power;

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Political Marketing

'Political Marketing presents the birth, maturation, and continued growth of the field of political marketing through a collection;

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Political Marketing

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties;

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Permanent Campaigning in Canada

Minister's Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent;

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Guerrilla Marketing

is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing;

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Guerrilla Marketing

is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing;

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The Idea of Political Marketing

. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between;

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Marketing for Hospitality and Tourism, Global Edition

marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent;

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Winning Elections with Political Marketing

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at;

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Winning Elections with Political Marketing

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and;

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Marketing For Hospitality & Tourism PNIE

authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with;

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Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This;

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Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Political Marketing in Retrospective and Prospective

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This;

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Marketing for Hospitality and Tourism

marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent;

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Marketing for Hospitality and Tourism, Global Edition

authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing;

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