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Go Figure! New Directions in Advertising Rhetoric

, educate, or persuade, but to move a prospect closer to a purchase. The editors of Go Figure! New Directions in Advertising Rhetoric have been;

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New Directions In International Advertis

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;

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New Directions in Rhetoric and Religion

New Directions in Rhetoric and Religion reflects the complex and fluid natures of religion, rhetoric, and public life in our globalized;

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Rhetoric, Through Everyday Things

recent attention to material objects should go further than simply open a new line of inquiry. To maximize the interdisciplinary turn to things;

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In Search of the Early Christians

figure of the androgyne in antiquity to the timeless matter of God's reliability, from Paul's ethical rhetoric to New Testament pictures;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of;...

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Buy This Book

constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage;

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Buy This Book

constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage;

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Fables, Fashions, and Facts About Advertising

communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works;

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Advertising and the Mind of the Consumer

believe that we spend an estimated one-and-a half years just watching TV commercials. In this new international edition of Advertising and the;

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Visual Branding

perspectives on branding and explains how historical and rhetorical analyses can contribute new insights. This exploration of rhetoric as an;

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Feminist Perspectives on Advertising

Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black;

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Feminist Perspectives on Advertising

Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Where We Go from Here

Senator Bernie Sanders' presidential campaign was a beginning, not an end. In his new book, America's most popular political figure speaks;

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The Neuroscience of Multimodal Persuasive Messages

pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from;

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The Neuroscience of Multimodal Persuasive Messages

pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from;

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Advertising Explained

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Renewing Rhetoric's Relation to Composition

developments in rhetoric and composition, including the evolving relations between the two. This collection offers a tribute to her work and to the new;

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Renewing Rhetoric's Relation to Composition

developments in rhetoric and composition, including the evolving relations between the two. This collection offers a tribute to her work and to the new;

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Semiotics of X

origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the;

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Advertising discourse by selected banking institutions in Zimbabwe

This book brings fresh insights into the interface between linguistics and banking advertising disco;...

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Walt Whitman And The Culture Of American Celebrity

? Is there a meaningful connection between poetry and advertising, between the rhetoric of lyric and the rhetoric of hype? One of the first full;

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Strategic Advertising Management

is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text;

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Persuasive Games

representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric;

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Managing with Carrots

There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years;

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Ad Law

is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching;

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