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The Neuroscience of Multimodal Persuasive Messages

pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from;

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The Neuroscience of Multimodal Persuasive Messages

pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from;

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How the Brain Processes Multimodal Technical Instructions

relationship between multimodal messages and how the brain processes such information.;

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How the Brain Processes Multimodal Technical Instructions

relationship between multimodal messages and how the brain processes such information.;

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Multimodal Semiotics and Rhetoric in Videogames

perpetuating persuasive messages and in driving interesting and unique player decisions in gameplay. Making the case for the benefits of multimodal;

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Multimodal Semiotics and Rhetoric in Videogames

perpetuating persuasive messages and in driving interesting and unique player decisions in gameplay. Making the case for the benefits of multimodal;

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Persuasive Messages

, persuasive messages* Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion;

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Persuasive Messages

, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion;

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Persuasive Communication Third Edition

and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the;

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Persuasive Signs

. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.;

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The Paradigm Shift to Multimodality in Contemporary Computer Interfaces

During the last decade, cell phones with multimodal interfaces based on combined new media have become the dominant computer interface;

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Persuasive Communication

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from;

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Persuasive Advertising for Entrepreneurs and Small Business Owners

you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become;

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Multimodal Imaging in Neurology

imaging combines various functional MRI techniques (e.g., fMRI, DTI, and/or morphometric/volumetric analysis). The multimodal approach;

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Multimodal Brain Image Analysis

This book constitutes the refereed proceedings of the Third International Workshop on Multimodal Brain Image Analysis, MBIA 2013, held;

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Visual and Multimodal Communication

and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise;

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The Persuasion Code

brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple;

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Multimodal Imaging in Neurology

imaging combines various functional MRI techniques (e.g., fMRI, DTI, and/or morphometric/volumetric analysis). The multimodal approach;

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Multimodal Brain Image Analysis and Mathematical Foundations of Computational Anatomy

This book constitutes the refereed joint proceedings of the 4th International Workshop on Multimodal Brain Image Analysis, MBAI 2019, and;

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Critical Questions in Persuasion Research

strong persuasive message, and does it matter? How do we adapt persuasive messages to diverse audiences? Do persuasive messages have side;

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Writing Health Communication

persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An;

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Oliver Wendell Holmes Jr., Pragmatism and Neuroscience

This book explores the cultures of philosophy and the law as they interact with neuroscience and biology, through the perspective;

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Stroke Rehabilitation

changes in the brain after stroke from a multimodal perspective. Active skill based learning is identified as a central element of a restorative;

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Brain2Brain

Overcome resistance and fully engage clients by bringing neuroscience into treatment Brain2Brain: Enacting Client Change Through the;

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Persuasion in Society

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving;

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Persuasion in Society

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving;

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The Handbook of Multimodal-Multisensor Interfaces, Volume 1

The Handbook of Multimodal-Multisensor Interfaces provides the first authoritative resource on what has become the dominant paradigm for;

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