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Persuasive Messages

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding;

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Persuasive Messages

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose;

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The Neuroscience of Multimodal Persuasive Messages

pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from;

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The Neuroscience of Multimodal Persuasive Messages

pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from;

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Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component;

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Persuasive Communication

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from;

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Persuasive Communication Third Edition

and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the;

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Persuasive Advertising for Entrepreneurs and Small Business Owners

you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become;

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Writing Health Communication

persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An;

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Critical Questions in Persuasion Research

strong persuasive message, and does it matter? How do we adapt persuasive messages to diverse audiences? Do persuasive messages have side;

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Effective Business Writing

write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum;

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Persuasion in Society

, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies;

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Persuasion in Society

, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies;

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English for Business Communication

messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination;

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English for Business Communication

messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination;

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Persuasion in Society

of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding;

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Persuasion in Society

of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding;

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Weaponized Words

messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays;

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Understanding Humor Through Communication

awareness, bona-fide messages, and non-bona-fide messages) are incorporated. Persuasive, organizational, and interpersonal settings involving humor;

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Understanding Humor through Communication

awareness, bona-fide messages, and non-bona-fide messages) are incorporated. Persuasive, organizational, and interpersonal settings involving humor;

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Weaponized Words

messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays;

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Smart Skills: Business Writing

presentations; recognise the dangers of poor writing; opportunity of creating clear and impressive messages; prepare and write effectively; be;

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Persuasive Technology

This book constitutes the refereed proceedings of the First International Conference on Persuasive T;...

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Persuasive Technology. Designing for Future Change

This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Te;...

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Persuasion, Social Influence, and Compliance Gaining

of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own;

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Interpreting the Prophetic Books: An Exegetical Handbook

A guide for students and pastors to interpret and communicate the messages of the prophetic books well

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Persuasive Technology

This book constitutes the proceedings of the 5th International Conference on Persuasive Technology, ;...

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