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Local and Global Management of Branding, Identity and Image

Local and Global Management of Branding, Identity and Image is een boek van Felix Zimmermann;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Nation Branding, Public Relations and Soft Power

tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political;

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Nation Branding, Public Relations and Soft Power

tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political;

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Innovation in Advertising and Branding Communication

of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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The Political Economy of City Branding

local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities;

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Globalizing Human Resource Management

This new edition of Globalizing Human Resource Management examines the strategic and global issues of HRM by showing how organizations;

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Globalizing Human Resource Management

This new edition of Globalizing Human Resource Management examines the strategic and global issues of HRM by showing how organizations;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Building Corporate Identity, Image and Reputation in the Digital Era

of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Destination Branding

All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all;

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Latin Americas Potential in Nation Branding

control of their nation image. Nation branding activities increase the countries' competitiveness in the global marketplace, and help to foster;

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Branding Humanity

interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global;

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Strategic Brand Management

branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty;

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The Branding of Polaroid

Giambarba was Polaroid's first art director and creator of corporate image development and product identity.;

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Brand Jamaica

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation;

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Employer Branding

Employer branding and functioning crisis management are very important tools for corporate success but are also crucial factors in a;

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International Place Branding Yearbook 2011

global, national and local markets.;

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It's A Branded World

This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global;

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Industrial Heritage and Regional Identities

their industrial heritage, and what it means for regional identity and region-branding. This book draws a range of powerful conclusions about;

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Industrial Heritage and Regional Identities

their industrial heritage, and what it means for regional identity and region-branding. This book draws a range of powerful conclusions;

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