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Basics Advertising 02 Art Direction

Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and;

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Creating Brand Loyalty

(the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process;

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Creating Brand Loyalty

(the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process;

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Elsevier's Dictionary of Advertising

matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable;

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Copywriting

combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director;

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The End of Advertising as We Know it

marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science;

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Deciphering Advertising, Art and Architecture

This fascinating account looks at the increasingly sophisticated methods used-not just in advertising campaigns but also in art and;

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Basics Design 02

Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme;

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Advertising and Branding Basics

From the experts who have witnessed the highs and lows of various brands, Advertising and Branding B;...

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Creative 4Cast

practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising;

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Leading Creative Teams

Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams;

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Commercial and Advertising Art (OCE-11)

The Commercial and Advertising Art Passbook® prepares you for your test by allowing you to take practice exams in the subjects you need to;

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Commercial & Advertising Art (Q-30)

The Commercial & Advertising Art Passbook® in the Test Your Knowledge Series features general test questions in this field of study. It;

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The SAGE Handbook of Advertising

has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far;

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