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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and;

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Campaign Strategies and Message Design

, marketing/advertising, political, or social issue campaign. How do professionals plan and execute a public communications campaign? Moffitt;

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Political Marketing and the 2015 UK General Election

campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and;

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Political Campaign Communication

Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign;

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The Marketing of Political Parties

as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and;

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The Marketing of Political Parties

as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and;

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Political Campaign Communication

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective;

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Advertising Campaign Strategy

, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your;

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Communication Of Politics

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building;

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Communication of Politics

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building;

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Political Propaganda, Advertising, and Public Relations

political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book;

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Political Propaganda, Advertising, and Public Relations

political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book;

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Political Campaign Communication

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Winning Elections with Political Marketing

constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding;

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Winning Elections with Political Marketing

constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding;

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Campaigns and Political Marketing

that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and;

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Campaigns and Political Marketing

that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and;

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Political Campaign Communication in the 2016 Presidential Election

of gender. With concepts like fake news and alternative facts, the 2016 campaign brought students of political campaign communication into;

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The 2012 Presidential Campaign

personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and;

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The Techniques of Modern Election Campaigns

over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore;

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The 2004 Presidential Campaign

Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and;

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Political Marketing

, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing;

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Political Marketing

, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing;

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Political Communication in American Campaigns

In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American;

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The 2008 Presidential Campaign

, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and;

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