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Profiling Consumer Perception of Country of Origin of Foreign Products

what consumers expect from foreign products, to understand what causative factors affect the perceptions of the country of origin of foreign;

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The influence of malinchismo on Mexican consumers

of foreign and local products. For this reason, businessmen and governments need to know the impact of country-of-origin in consumer preferences and;

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Understanding Consumer Behaviour

Mauritian consumers are being exposed more and more to foreign products and are now faced with a variety of buying choices. With the advent;

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International Marketing Strategy

. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also;

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International Marketing Strategy

. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also;

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Country of Origin Effect

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer;

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Novel Techniques in Sensory Characterization and Consumer Profiling

for gathering sensory information. These methodologies enable the study of consumers' perceptions of the sensory characteristics of products;

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Novel Techniques in Sensory Characterization and Consumer Profiling

for gathering sensory information. These methodologies enable the study of consumers' perceptions of the sensory characteristics of products;

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Country of Origin Effect and Reputation of Spanish Brands

perceptions of Spanish origin products, and the associations of Spain as country of origin. The last phase leads to the implications of Spanish COO on;

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Rapid Sensory Profiling Techniques

capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis;

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Time-Dependent Measures of Perception in Sensory Evaluation

wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably;

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Global Branding and Country of Origin

. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to;

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Global Branding and Country of Origin

. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to;

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Sensory Evaluation Practices

front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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Marketing Without Advertising

to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer;

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Marketing Without Advertising

to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer;

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Product-Country Images

in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy;

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County of Origin Knowledge- Insights into Consumers' Knowledge

The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;

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Fruit Preservation

as safety, consumer perception, sensory and health aspects. FEATURES: Traditional and Novel Technologies to Process Fruits;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Chinese Foreign Direct Investment

1979 and 1993. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin;

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Chinese Foreign Direct Investment

1979 and 1993. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin;

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Consumer-Led Food Product Development

consumer food choiceExplores issues such as sensory perception, culture and ethicsAnalyses methods to understand food related;

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How NIVEA uses the marketing mix to expand worldwide

explained and the internationalisation process undertaken by NIVEA is analysed. The paper concludes by evaluating the country of origin effect;

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