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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Research

relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied;

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Applied Marketing

. Dieses Applied Marketing ist die einzigartige Domane der Marketingprofessoren an den Fachhochschulen. Zum 30jahrigen Bestehen;

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Marketing and Smart Technologies

up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business;

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Marketing Orientation Report Applied to Lotus Cars

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Applied Marketing Research

A thorough and practical presentation of the different kinds of problems encountered in the applicat;...

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Applied Strategic Marketing

implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to;

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Applied Strategic Marketing

implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to;

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Collins Applied Business - A2 for AQA Student's Book

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. Introduction Unit 8: Business;

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The Idea of Political Marketing

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics;

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Marketing Research

Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a;

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Marketing

. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles;

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Statistics in Market Research

statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the;

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The Psychology of Marketing

an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing;

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Marketing and Consumption in Modern Japan

marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to;

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E-Marketing

frameworks can be applied to the e-marketing environment. Accompanying online resources for this title can be found at;

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Practical Marketing for Schools

be applied to real-life situations in school marketing. This book should be a useful resource for all head teachers and senior staff;

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Hospitality Marketing

successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and;

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Marketing Tourism in South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry;

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Strategic Marketing for Schools

techniques can be applied to your school. Strategic Marketing for Schools will enable you to: define what marketing is and why it;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Handbook of Pricing Research in Marketing

contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to;

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Handbook of Pricing Research in Marketing

contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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