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Marketing and Consumption in Modern Japan

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long;

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Music, Markets and Consumption

in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a;

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Music, Markets and Consumption

in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing;

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Understanding the Japanese Food and Agrimarket

Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and;

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Understanding the Japanese Food and Agrimarket

Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and;

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative;

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The experiential approach of consumption of products and services

interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide;

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Women, Consumption and Paradox

highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and;

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Coffee Consumption and Industry Strategies in Brazil

Coffee Consumption andIndustry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series;

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Marketing Tourism, Events and Food

and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability;

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Marketing Tourism, Events and Food

and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability;

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Digitalizing Consumption

transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported;

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Digitalizing Consumption

transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported;

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Identity Construction and Tourism Consumption

, and post-consumption activities affect a person's identity and vice versa. This book contains an analysis of consumption theories and;

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Race, Ethnicity, and Consumption

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and;

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Race, Ethnicity, and Consumption

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and;

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Consumer Behaviour and Economic Growth in the Modern Economy (Rle Consumer Behaviour)

very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the;

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Gathering for Tea in Modern Japan

transformation of cultural practices and production-consumption networks of the modern era. Taka Oshikri uses a wealth of Japanese source material;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Sustainable Marketing

sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable;

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Marketing of Organic Food Produce

, Environmental Impacts of Plant-Based Diets: How Does Organic Food Consumption Contribute to Environmental Sustainability, Food consumption trends and;

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Conversations on Consumption

, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights;

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Conversations on Consumption

, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights;

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Islamic Marketing and Branding

(Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas;

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