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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market;

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History of the Swiss Watch Industry

This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as;

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American Watchmaking

This overview of American watchmaking covers both the history of the industry and the history of American watch innovations during their;

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The Fascination of Time

come from well-known, outstanding Swiss companies, as well as the resurgent German luxury watch industry in Glashutte. Learn everything you;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga;

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Luxury Strategy In Action

challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Timepieces

history of clocks and how the pursuit of an ever better clock has had a remarkable influence on scientific and technological developments. The 800;

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Internationalization of Luxury Fashion Firms

. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Fashion Marketing

key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business;

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Strategic Business Development Report for Jewellery Retail Industry

Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming;

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Luxury the Chinese Way

history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the;

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Digital Rebirth

Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a;

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Innovation in Luxury Fashion Family Business

and processes can offer a competitive advantage to large and medium-sized family businesses operating in the industry. The book offers a;

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The Innovation Factory

experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and;

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Silk Through the Ages

textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the;

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Tourism Development and Globalization

has impacted the tourism industry to a great extent. Globalization has led to the development of more easy, efficient and state-of-the-art;

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Watchmaking

remains indispensable to generations of watchmakers and repairers, and also provides a fascinating insight to the enthusiast and watch-collector;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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Vacheron Constantin

double-dial watch combines the classic principles of watchmaking with modern innovations to create a unique and entirely original piece with a;

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Rethinking Luxury

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;

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Luxury Tourism

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new;

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Swatch Reference Guide for Fashion Fabrics

for anyone in the fashion industry: product developers, stylists, buyers, designers, and more. Through the text and swatches, the user will;

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Commodity Trading, Globalization and the Colonial World

Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market provides a new perspective on economic;

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