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A user-friendly, readable and concise introduction to the subject of consumer behaviour.;
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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;
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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;
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Consumer Loyalty to Electricity Suppliers. Factors Affecting Consumer Behaviour is een boek van Robert Mcguffin;
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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;
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behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;
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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline;
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Male Consumer Behaviour is een boek van Maria Heindler;
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behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer;
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;
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Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;
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Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg;
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Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology;
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Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;
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Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;
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Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;
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want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;
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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their;
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lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the;
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'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;
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'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;
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This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role;
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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly;
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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly;
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Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;
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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;
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