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Consumer Behaviour

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables;

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Perspectives on Consumer Behaviour

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly;

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Perspectives on Consumer Behaviour

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly;

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Young Consumer Behaviour

consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as;

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Young Consumer Behaviour

consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as;

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Consumer Demographics and Behaviour

, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour;

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Multicultural Perspectives in Customer Behaviour

consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to;

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Multicultural Perspectives in Customer Behaviour

consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Understanding Consumer Choice

setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and;

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New Perspectives on Critical Marketing and Consumer Society

. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide through changing;

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Consumer Behaviour (RLE Consumer Behaviour)

behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer;

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Cases in Consumer Behaviour

making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications;

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Understanding The Hospitality Consumer

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;

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Understanding the Hospitality Consumer

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;

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Consumer Behaviour A European Perspectiv

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;

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Schiffman & Hansen Consumer Behaviour

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their;

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Higher Education Consumer Choice

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour;

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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title;

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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title;

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Consumer Behaviour

adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors;

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Consumer Behaviour

impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Consumer Behaviour and Sustainable Fashion Consumption

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role;

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