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Global Marketing, Global Edition

For courses in global marketing. Familiarises students with global marketing and the global business environment Global;

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The New Global Marketing

The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the;

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International Marketing

International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success;

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Global Marketing

the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and;

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Global Marketing Management

global marketing management. The online resource centre accompanying the text will be updated for the new edition. The list of features is as;

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Marketing Theory

a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Principles of Marketing

organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability;

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Principles of Marketing

organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability;

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Principles of Marketing

organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability;

Vergelijkbare producten zoals Principles of Marketing

Principles of Marketing

organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability;

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Principles Of Marketing Pack

organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability;

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Global Marketing

All good marketing is local. Global companies know this and are going glocal .There is also a trend towards the 'Internet of Everything;

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Marketing: A Global Perspective

perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing Strategy

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;

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Global Marketing And Advertising

de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Marketing

perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities;

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Marketing for Hospitality and Tourism, Global Edition

marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent;

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The Reinvention of Marketing

increasingly defined by social media, mobility, analytics, ''big data,'' return-on-investment, and the need for global growth. Learn from these;

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