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Social Marketing to Protect the Environment

Shows how social marketing can be successfully used to change environmental behaviour;

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Social Marketing

students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an;

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Policymaking for Citizen Behavior Change

applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking;

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Policymaking for Citizen Behavior Change

applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Marketing, International Edition

-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most;

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Principles and Practice of Social Marketing

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you;

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Principles And Practice Of Social Marketing

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you;

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Social Media Marketing

expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize;

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Environmental Marketing

protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and;

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Environmental Marketing

protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and;

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Ethics and Professional Practice in Marketing

The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this;

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Pharmaceutical Marketing

drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text;

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Social Media in the Marketing Context

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this;

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Environment and Sustainability

more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the;

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Tourism & Social Marketing

application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides;

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Tourism and Social Marketing

application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides;

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Hospitality and Tourism Marketing

marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Ethical and Social Marketing in Asia

environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often;

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Marketing 2016

-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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An Introduction to Social Media Marketing

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this;

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