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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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International Market Analysis

International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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Global Marketing

of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage;

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International Marketing

, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing Strategy

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;

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Global Marketing

cultural issues aeo Offers a superior discussion of the global environment aeo Synthesizes traditional and non--traditional analysis aeo Emphasizes;

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Handbook of Research in International Marketing

equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone;

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Handbook of Research in International Marketing

equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone;

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Handbook of Research in International Marketing, Second Edition

important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Global Advertising Practice in a Borderless World

advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing;

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Global Advertising Practice in a Borderless World

impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a;

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Marketing Research, Global Edition

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;

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The Sustainable Marketing Concept in European SMEs

The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Global Marketing

marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local;

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Doing Business in Russia, Volume II

includes analytical tools, practical applications, sources of information, and assistance in international business research. These are;

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Doing Business in Russia, Volume I

includes analytical tools, practical applications, sources of information, and assistance in international business research. These are;

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International Marketing

International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;

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