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Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;
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International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who;
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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;
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of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage;
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, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international;
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positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;
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positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;
Vergelijkbare producten zoals Global Marketing Management
positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;
Vergelijkbare producten zoals Global Marketing Management
positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;
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This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;
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cultural issues aeo Offers a superior discussion of the global environment aeo Synthesizes traditional and non--traditional analysis aeo Emphasizes;
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equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone;
Vergelijkbare producten zoals Handbook of Research in International Marketing
equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone;
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important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing;
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;
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of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;
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advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing;
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impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a;
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For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;
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The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global;
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;
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marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local;
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includes analytical tools, practical applications, sources of information, and assistance in international business research. These are;
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includes analytical tools, practical applications, sources of information, and assistance in international business research. These are;
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International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success;
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research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;
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This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;
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