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Handbook for International Management Research

second edition, Handbook for International Management Research provides the definitive guide for researchers in international management.;

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Handbook of International Management

expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook;

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International Marketing Research

International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas;

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Handbook of Research in International Marketing, Second Edition

contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Ben Delaney's Nonprofit Marketing Handbook, Second Edition

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The Handbook for Focus Group Research

grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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International Handbook of Curriculum Research

Continuing its calling to define the field and where it is going, the Second Edition of this landmark handbook brings up to date its;

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International Handbook of Curriculum Research

Continuing its calling to define the field and where it is going, the Second Edition of this landmark handbook brings up to date its;

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Services Marketing

and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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Handbook on Cross-Cultural Marketing

research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all;

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Handbook of Marketing Decision Models

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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International Marketing Research

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice;

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The Handbook of English Linguistics

Second edition of this popular Handbook bringing together stimulating discussions of core English linguistics topics in a single;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Handbook of Marketing Scales

researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based;

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Handbook of Measures for International Entrepreneurship Research

The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and;

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Marketing Research

Research: Methodological Foundations, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding;

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National Image & Competitive Advantages

Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding . Many new;

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