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Handbook of Marketing Scales

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures;

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Marketing Scales Handbook

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Marketing Scales Handbook

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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Marketing Scales Handbook

The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and;

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Marketing Scales Handbook

The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used;

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Handbook of Measures for International Entrepren MultiItem Scales Crossing Disciplines and Contexts

, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using;

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Handbook of Measures for International Entrepreneurship Research

, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using;

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Handbook of Scales in Tourism and Hospitality Research

breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior;

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A HANDBOOK of MARKETING MATHEMATICS

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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A Handbook of Marketing Mathematics

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Manage;...

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...

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Marketing Plan Hndbk Pnie

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a;...

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The Marketing Plan Handbook, 6th Edition

The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans ;...

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Marketing Campaign Handbook

This handbook will give you a step by step guide to creating a successful marketing campaign so that;...

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that ;...

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and action;...

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion;...

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A Handbook for Developing and Using Proficiency Scales in the Classroom

Discover a clear path for creating and utilizing high-quality proficiency scales. Through this practical handbook, you will gain access to;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collectio;...

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving grow;...

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Handbook of Depression and Anxiety

Features new to the second edition of this handbook include measurement scales used in research, breakthroughs in pharmacogenomics;

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Handbook of Psychology and Diabetes: A Guide to Psychological Measurement in Diabetes Research and Practice

articles describing the psychometric development of scales have rarely included the scales themselves but this book includes copies of scales and a;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on al;...

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