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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures;
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;
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The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and;
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The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used;
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, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using;
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, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using;
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breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior;
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A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...
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A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...
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For any marketing course that requires the development of a marketing plan, such as Marketing Manage;...
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Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...
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Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it;...
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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a;...
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The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans ;...
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This handbook will give you a step by step guide to creating a successful marketing campaign so that;...
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Why should museums invest time and resources in developing a marketing strategy? The answer is that ;...
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The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and action;...
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion;...
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Discover a clear path for creating and utilizing high-quality proficiency scales. Through this practical handbook, you will gain access to;
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collectio;...
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Sports marketing has become a cornerstone of successful sports management and business, driving grow;...
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Features new to the second edition of this handbook include measurement scales used in research, breakthroughs in pharmacogenomics;
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articles describing the psychometric development of scales have rarely included the scales themselves but this book includes copies of scales and a;
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This new handbook brings together a rich and diverse body of scholarly research, with chapters on al;...
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