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Brand IDEA Managing Nonprofit Brands

approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are;

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Mission Ruby

Give readers hands-on coding experience as they learn about Ruby! Ruby is a programming language used by popular brands such as Hulu;

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The New Global Brands

organizational mission, communicating brand meaning, and leveraging brand values in new and exciting ways. Full of study tools, this textbook can make a;

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Brands and Cultural Analysis

role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;

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Technobrands

. It describes, on a brand-by-brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals. Only the;

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The Phenomenon of Cult Brands

, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these;

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Companies on a Mission

. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the;

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Global Brands

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Sustainability in Luxury Fashion Business

highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a;

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Sustainability in Luxury Fashion Business

highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a;

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Boomer Brands

and have a lasting impact on their life.;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Brands on a Mission

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission;

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Kids Superbrands

Kids rule - it's official! Kids Superbrands is brought to you by the Superbrands organization, an independent authority on branding which;

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How Brands Become Icons

through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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What Makes Winning Brands Different?

more product at minimum risk. Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Managing TV Brands with Social Media

related constructs. Social media strategies are found to have a positive impact on users' loyalty towards serialised television brands and their;

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Brand Assets

classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on;

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