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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips w;...

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips w;...

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The Rhetoric and Reality of Marketing

This book compares and contrasts how different firms approach marketing within the same country. It ;...

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi;...

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi;...

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and;...

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach;...

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and stude;...

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The Roots and Uses of Marketing Knowledge

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometim;...

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artificial Intelligence / Machine Learning In Marketing

The theory and practice of AI and ML in marketing saving time, money;...

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/pract;...

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Marketing and General Practice

This book deals with the area of marketing in general practice. It presents a step-by-step guide to ;...

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Expanding Disciplinary Space

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the;...

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popul;...

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Business Marketing Management

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment ;...

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Best Practice Modelle Im 55plus Marketing

Best Practice Modelle Im 55plus Marketing is een boek van Gabler Verlag;...

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing ;...

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing ;...

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Creativity and Marketing

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis;...

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Relationship Marketing

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of b;...

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Marketing and Public Relations for Libraries

Now available in paperback! The first book on marketing for librarians written by a single author, t;...

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Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Many conv;...

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Direct and Digital Marketing in Practice

Essential reading for those needing to get to grips with the latest and most powerful techniques ava;...

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Marketing

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to ;...

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in th;...

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Principles and Practice of Marketing

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory market;...

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and ;...

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