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Marketing and Market Queens

This book analyzes how global, regional, and national trade policies have influenced the domestic agricultural food market in Ghana;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Marketing Research Process

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated;

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Marketing Fresh Fruits and Vegetables

This book details the total marketing system for fresh fruit and vegetables in America - its environment, operations and future. Coverage;

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Marketing Strategies for the Mature Market

in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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ISE Marketing

, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the;

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Marketing Telecommunications Services

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving;

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Marketing Research

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between;

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Business Marketing Management

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis;

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Entrepreneurial Marketing

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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The Handbook of Marketing Strategy for Life Science Companies

the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation;

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The Handbook of Marketing Strategy for Life Science Companies

the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation;

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Agricultural Marketing

Agricultural Marketing starts with the basic introduction of marketing in agriculture. Marketing plays a crucial role in agriculture and;

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Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;

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Marketing Essentials

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Qualitative Marketing Research

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need;

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Qualitative Marketing Research

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need;

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Global Marketing Management

strategic issues such as market selection and market entry alternatives and covering the global marketing mix. The book concludes with a focus on;

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Strategic Marketing of Higher Education in Africa

education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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