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Marketing Strategies for the Mature Market

With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided;

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Grey ocean strategy

requires all companies to reconsider their current strategies. Aging leads to the new market majority: mature consumers with needs that are either;

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Marketing Telecommunications Services

implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent;

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Competition and Marketing Strategies in the Pharmaceutical Industry

significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide;

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Manage For Profit, Not For Market Share

--achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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Defining Your Market

in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance;

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Defining Your Market

in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance;

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A Framework for Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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Framework For Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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Principles of Marketing

responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The;

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Marketing Strategies

: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses;

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Strategic Marketing of Higher Education in Africa

education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research;

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Contemporary Marketing Strategy

strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Market-Based Management

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the;

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Airline Marketing and Management

role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport;

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Doing Business in the United States

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines;

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Market Me

, and students, providing an insider perspective on some of the marketing strategies that have become prominent of the past few years, including;

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Market-Based Management

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the;

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Market-Based Management

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the;

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