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Strategic Marketing Problems

Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students;

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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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Marketing communicatie strategie cases

Marketing communicatie strategie cases;

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FT Marketing Casebook

and Pettitt's Principles of Marketing. The book is ideal for use either in conjunction with the text or in isolation. Cases drawn from recent;

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Cases In Marketing Management

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any;

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Global Marketing Management Interntnl Ed

cases.;

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Understanding Marketing

. aeo Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network aeo The cases;

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Marketing Management

Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable;

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Marketing Management

Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable;

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The Marketing Casebook

Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way;

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Cases in Sport Marketing

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular;

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Case Studies on Social Marketing: A Global Perspective

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the;

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Social Marketing in Action

studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: * Background;

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Tourism Marketing

. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.;

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Top marketing cases 4

, moet verder kijken dan een reclamecampagne lang is. Twee cases laten zien welke consequenties een imagoverandering heeft voor de hele organisatie;

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Cases in Global Marketing Strategies.

Sixth Edition;...

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Marketing Management: An International Perspective

by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal;

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Global Marketing

, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies;

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ISE Marketing

of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions;

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Marketing Strategy

arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.;

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Marketing Management and Strategy

brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining;

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Marketing Management and Strategy

brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining;

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Cases in Advertising and Marketing Management

process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to;

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Cases in Advertising and Marketing Management

are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to;

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Experiential Marketing

masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use experience;

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Competition in Higher Education Branding and Marketing

use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education;

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Retail and Channel Marketing

comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to;

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