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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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Marketing Management

Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable;

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Marketing Management

Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable;

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Global Marketing Management Interntnl Ed

cases.;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Marketing Management

success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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Marketing Management

. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are;

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Cases In Marketing Management

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any;

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Marketing Management

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Retail and Channel Marketing

This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors;

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Cases in Advertising and Marketing Management

process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to;

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Cases in Advertising and Marketing Management

are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to;

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Dalrymple *marketing* Management: Strategy And Cases 3ed

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A Framework for Marketing Management

want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects;

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Framework For Marketing Management

want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects;

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Preface to Marketing Management

fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works;

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Preface To Marketing Management

fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works;

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Preface to Marketing Management

fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works;

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Framework for Marketing Management

coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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