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The Luxury List 2008
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The Luxury List 2009
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Brand Management and Marketing of Luxury Goods
2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression;
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Digital Channels and Social Media Management in Luxury Markets
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;
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Digital Channels and Social Media Management in Luxury Markets
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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The Harvard List of Books in Psychology
The Harvard List of Books in Psychology was first compiled in the 1930s, when each student in the department enjoyed the luxury of an;
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Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;
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The New Luxury Experience: Creating the Ultimate Customer Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
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Sustainable Luxury Brands
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;
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The Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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Luxury Retail Management
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;
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Luxury Strategy In Action
challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;
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The Luxury Market in Brazil
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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Global Luxury Trends
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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The Value of Luxury
and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;
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The Value of Luxury
and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;
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The Importance of Luxury Hotels
Even though the luxury market has grown faster than other markets, the question arises if luxury hotels are still of importance with;
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Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;
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