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Luxury and Legitimation

Utilizing a variety of ancient sources, including cuneiform texts, images and archaeological finds, Luxury and Legitimation explores how;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury Marketing: A Challenge for Theory and Practice

luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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Luxury Retail Management

the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and;

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Luxury Retail and Digital Management

young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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The Importance of Luxury Hotels

reference to the social and economical aspects. This is questionable since nowadays more and more luxury hotels try to overtrump each other. At the;

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Sustainable Luxury

Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga;

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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury Marketing & Management

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases;

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