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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Marketing Luxury Goods Online

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this;

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Luxury Yachting

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;

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The Importance of Luxury Hotels

same time various other properties give the impression of being a luxury resort in order to generate customers. Therefore, as competition;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Luxury Marketing & Management

product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and;

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Sustainable Luxury

this luxury has given way to a new luxury, through the democratization that occurred when family and artisanal luxury companies sagged against;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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The Value of Luxury

perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury;

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The Value of Luxury

perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury;

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Strategies and Structure of the Luxury Clothing and Accessories Sector

Inhaltsangabe: Introduction: The luxury goods industry is a fascinating field. As Jean-Louis Dumas-Hermes, chairman and CEO of Hermes;

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Fully Automated Luxury Communism

employment, is instead the path to a world of liberty, luxury and happiness. Solar power will deliver the energy that we need, while asteroid mining;

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Selling the Luxury Experience

changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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