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Critical Luxury Studies

, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well;

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Critical Luxury Studies

ideas of luxury. This volume gives you a technocultural focus on aesthetic, design-led and media practice with key case studies.;

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Luxury Fashion Retail Management

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates;

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Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;

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The Value of Luxury

those students and researchers interested in luxury studies.;

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The Value of Luxury

those students and researchers interested in luxury studies.;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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Luxury Lies & Marketing

customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author;

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The Creation of the Extraordinary

, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.;

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Models for Sustainable Framework in Luxury Fashion

attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future;

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Luxury and Fashion Marketing

, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets;

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Luxury and Fashion Marketing

, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets;

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The Management of Luxury

strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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The New Luxury Experience: Creating the Ultimate Customer Experience

nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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Rethinking Luxury

-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand and then command;

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A Philosophy of Luxury

In this thought-provoking book Lambert Wiesing asks simply: What is luxury? Drawing on a fascinating range of examples, he argues that;

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A Philosophy of Luxury

In this thought-provoking book Lambert Wiesing asks simply: What is luxury? Drawing on a fascinating range of examples, he argues that;

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The Vice of Luxury

Luxury. The word alone conjures up visions of visions of attractive, desirable lifestyle choices, yet it also faces criticism as a moral;

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The Vice of Luxury

Luxury. The word alone conjures up visions of visions of attractive, desirable lifestyle choices, yet it also faces criticism as a moral;

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Luxury and Legitimation

Utilizing a variety of ancient sources, including cuneiform texts, images and archaeological finds, Luxury and Legitimation explores how;

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The Meaning of Luxury in Tourism, Hospitality and Events

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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