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Successful Branding - A critical examination of Customer Experience Management for Persona International

Successful Branding - A Critical Examination of Customer Experience Management for Persona International is een boek van Antje Walliser;

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Inclusive Place Branding

applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging;

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Inclusive Place Branding

applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Critical Branding

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial;

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Critical Branding

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Brand Transformation

demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not;

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Brand Transformation

demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Manufacturing Indianness

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the;

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Kellogg on Branding in a Hyper-Connected World

resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a;

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B.R.A.N.D. Before Your Resume

introspective personal branding process a critical step toward the marketing mindset.;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Improving University Reputation Through Academic Digital Branding

education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical;

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Improving University Reputation Through Academic Digital Branding

education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical;

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The Nordic Wave in Place Branding

ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Public Health Branding

health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Branded Content

of critical discourse within a real world advertising context. It is clearly structured into 'Practice', 'Policies' and 'Problems' sections, helping;

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Branded Content

of critical discourse within a real world advertising context. It is clearly structured into 'Practice', 'Policies' and 'Problems' sections;

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Strategic Brand Management in Higher Education

the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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