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Successful Branding - A critical examination of Customer Experience Management for Persona International

Successful Branding - A Critical Examination of Customer Experience Management for Persona International is een boek van Antje Walliser;

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Successful Branding

is to critically examine and empirically test the branding approach Managing the Customer Experience by Smith and Wheeler. A comparison;

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Customer Value Co-Creation

This book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an;

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Customer Value Co-Creation

This book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an;

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Branding and Positioning in Base of the Pyramid Markets in Africa

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms;

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Ingredient Branding and Pricing

: "How is it possible to enhance customer value in the Business-to-Business sector using ingredient branding, despite the proportionally higher;

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Customer Service: Pearson New International Edition

A #1 training and reference resources for companies nationwide, this informative guide provides users with (1) a thorough understanding;

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Taking Brand Initiative

throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a;

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B2B Brand Management

successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the;

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B2B Brand Management

successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the;

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Kundenzentriertes Markenmanagement

Markenmanagement und Customer Experience Management und stutzt sich dabei unter anderem auf eine aktuelle Umfrage unter Marketingentscheidern;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Strategic Brand Management in Higher Education

the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid;

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Improving Food and Beverage Performance

contributing factors to a successful food and beverage operation. Keith Waller is Senior Lecturer for the Faculty of Business and Management at;

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Successful Customer Relationship Management Programs and Technologies

Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for;

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Key Account Management 3rd

processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics;

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Crafting Customer Experience Strategy

Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge;

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Customer Relationship Management

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer;

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Talent Management Innovations in the International Hospitality Industry

on contemporary talent management, presenting a diverse range of stakeholder views in a variety of international hospitality settings;

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International Strategic Management of Brands and Online Firms

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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Call Center Operation

Center Operation gives you complete coverage of the critical issues involved in the design, implementation, organization, and management of a;

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Customer Knowledge Management

description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand;

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Essentials of Logistics and Management

of a successful course given by the International Institute for the Management of Logistics (IML) of the Swiss Federal Institute of Technology;

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains;

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Customer Experience Innovation

for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework;

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Kellogg on Branding in a Hyper-Connected World

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;

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