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Corporate Advertising

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Advertising Communications And Promotion Management

Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-;...

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Marketing Corporate Image

A finely honed image is essential for positioning a company for maximum growth and is a powerful mar;...

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Corporate Communications

This lucid book is a compelling introduction to corporate communications and its practical applicati;...

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Advertising on Trial

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable toda;...

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of a;...

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Der OEsterreichische Werbefilm

Filmed commercials are part of the culture of remembrance and of corporate and film history. When di;...

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve ;...

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Principles Of Corporate Communication

This work provides up-to-date, scientifically based models to analyze corporate image and corporate ;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Communicating Sustainability for the Green Economy

With chapters written by experts in their field, this volume advances the understanding of theory an;...

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Communicating Sustainability for the Green Economy

With chapters written by experts in their field, this volume advances the understanding of theory an;...

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbo;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Creating Corporate Reputations

Recent research in business strategy suggests that corporate reputations are a valuable strategic as;...

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Creating Corporate Reputations

Recent research in business strategy suggests that corporate reputations are a valuable strategic as;...

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Masters of Advertising Copy

This book collects together pieces by significant figures in American advertising, including George ;...

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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Black Ops Advertising

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journal;...

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for it;...

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Plunkett's Advertising & Branding Industry Almanac 2021

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-d;...

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Advertising And Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution t;...

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Advertising & Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution t;...

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American Patriotism and Corporate Identity in Automobile Advertising

The triumphal march of the automobile and its connection with American culture have often been ackno;...

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How To Write Marketing Copy That Gets Results

Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business;...

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Frameworks Advertising 4th

This best-selling book looks at the structure and organisation of the industry, how campaigns are co;...

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digita;...

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