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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Operations Strategy

of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Customer Relationship Management

as What should our business strategy be? and How do we translate CRM business strategy into marketing? This book is suitable for advanced;

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Ultimate Marketing Secrets

enough substance and practical tips to make it useful for more advanced professionals. Topics include: The basics of social media marketing, How;

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Marketing Management

designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing;

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Marketing Research

organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced;

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Advanced Marketing Strategy

marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.;

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Retail Marketing Strategy

in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Marketing Research

market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Brand Positioning

, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy;

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Brand Positioning

, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy;

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Strategic Marketing

Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis;

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Strategic Marketing

Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis;

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B2B Digital Marketing Strategy

Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate;

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B2B Digital Marketing Strategy

Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate;

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Marketing Metrics

data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca;

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Marketing Metrics

data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca;

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Contemporary Marketing Strategy

strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on;

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Effective Marketing Strategy for the Leading Antiseptic Brand

Savlon is one of the key driving brands of ACI Consumer Brands, a strategic business unit of Advanced Chemicals Industries (ACI) Limited;

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SOCIAL MEDIA MARKETING STRATEGY for small businessstartupsbloggers

SOCIAL MEDIA MARKETING STRATEGY is a fantastic book for the beginner or advanced internet marketer. It's a bundled resource for small;

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Marketing Principles Essentials

most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are;

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Ethnic Marketing

the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that ethnic minorities, are seeking;

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Marketing Channel Strategy

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to;

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