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e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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The New Marketing Era

consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes;

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Marketing Strategy in the Digital Age

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also;

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Marketing Inmobiliario en la Era Digital: Los secretos del marketing digital aplicados al negocio inmobiliario

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Strategic Innovative Marketing and Tourism in the COVID-19 Era

Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends issues and debates as well as theoretical and;

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Marketing in the Digital Era

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent;

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Marketing Juridico Na Era Digital

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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Strategic Innovative Marketing and Tourism

technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;

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The Marketing Era

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to;

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The Marketing Era

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to;

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Intelligent Marketing

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from;

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Guerrilla Marketing for Consultants

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era;

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Future of Tourism Marketing

technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.;

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Contemporary Marketing Mix for the Digital Era

sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for;

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Marketing for the Nonmarketing Executive

subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business;

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Experience Marketing Strategies for the New Millennium

into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live;

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The Agile Marketer

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about;

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Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era;

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Innovative B2B Marketing

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to;

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Advanced Database Marketing

. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing;

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Emotional Intelligence And Marketing

customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional;

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Innovative B2B Marketing

, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application;

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Handbook of Research on Effective Marketing in Contemporary Globalism

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape;

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The Digital Marketer

businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book;

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