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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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New... Private Brands !. de rijzende ster van de huismerken, P. Moers, Paperback

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Marketing Food Brands

discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 7th International Conference;...

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference;...

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Private Label Strategy

labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new;

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Private Label Brands at ASDA

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Industrial marketing in the new branding area

illustrates clearly how a new balance is emerging between manufacturer brands, private labels and private brands. Driving force behind both are;

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Brand IDEA Managing Nonprofit Brands

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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New Private Brands

De wereld van de retail staat volop in de belangstelling de laatste jaren. Nu het economisch tegenzi;...

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Advances in Theory and Practice in Store Brand Operations

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pr;...

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Advances in Theory and Practice in Store Brand Operations

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pr;...

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Global Brand Management

influencing factors - in short, by context. With the rise of global trade, more and more brands are introduced to new cultural contexts. These new;

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We First

Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a;

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Sonic Branding

placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound;

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The New Strategic Brand Management

international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals;

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Origination

innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;

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Origination

innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;

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Global Brands

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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What's in a Name?

and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new;

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What's in a Name

and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new;

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The Future of Brands

21st century? And from what unexpected quearters will successful new brands emerge? This book offers the insights of 25 international opinion;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private;...

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The Origin Of Brands

methods that built and established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are;

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Harnessing Place Branding through Cultural Entrepreneurship

This book draws together three overlapping relationships and knowledge domains. These are the cultur;...

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