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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand;

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Private Label Strategy

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands;

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Advances in Theory and Practice in Store Brand Operations

of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3;

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Advances in Theory and Practice in Store Brand Operations

of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Improving Marketing Strategies for Private Label Products

increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide;

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Cashing In On Private Label Rights

Private label rights are a new concept which functions within the realm of internet marketing. It is a derivative of private labeling and;

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Private Label Secrets

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Private Label Selling For Beginners

With private label selling, the inventor or manufacturer will contact an established brand seller and have him or her distribute products;

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Determinants of Private Label Attitude

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss;

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Retail Power Plays

create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap;

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Sport Brands

technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible;

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Sport Brands

technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete;

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Industrial marketing in the new branding area

of private labels and private brands.Heleen van Benthem, General Manager,Meester Stegeman (a Smithfield Food company)This book;

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PLR Arbitrage

The general assumption out there is that PLR (Private Label Rights) and PLR products are useless. Nothing can be farther from the truth;

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Private Label Selling Manufacturer's Guide

It's not easy to be ''an inventor'', but there is a market channel that can help you. Private label sales allow you to partner up with one;

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Dropshipping

Do You Want To Make 10k A Month? Do you want to learn everything about dropshipping? Do you want to learn how to private label? Could your;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Corporate Social Responsibility In UK Supermarket Industry

-specific project are Asda, Sainsbury's, Waitrose and Tesco. The research rejects the capitalist approach, and affirms a relationship, between;

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