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Advertising Financial Products and Services

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;

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Financial Advertising

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Financial Advertising

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Financial Advertising, for Commercial and Savings Banks, Trust, Title Insurance, and Safe Deposit Companies, Investment Houses

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Advertising Management

, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There;

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Cases in Advertising Management

semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing;

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The Advertising Agency Business

an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating;

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Advertising

agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side;

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Emotional Appeals in Advertising Banking Services

increased the need to appear more appealing to consumers.Taking into consideration the global financial crisis, the current challenges;

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Smart Space - Office Design

reference for designers dedicated to office interior design. Financial and advertising offices are highlighted in separate sections of the book for;

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Satellite Televisions and Advertising Industry

-dominant financial feasibility. After 9/11, when the war of terror started and Pakistan chose to become a strategic ally of US war, and with an;

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Understanding the Older Consumer

profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Red Dot Design Award

product communication, financial communication, television and electronic media, culture and sport, public areas, publishing, and multimedia.;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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The Dream

on the forefront of every internet advertising trend since 1998 and has shown incredible foresight and natural financial skill from a;

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edit;...

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