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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Advertising Agency Business

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising Today and Tomorrow

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising And Anthropology

lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client;

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Advertising & Anthropology

lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client;

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Casting for Big Ideas

growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized;

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Advertising Media Planning

decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students;

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Digital Advertising

so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the;

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Cases in Advertising and Marketing Management

realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical;

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Cases in Advertising and Marketing Management

account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or;

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Advertising and Promotions

process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.;

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Advertising and Promotion

. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Agency Mania

advertising, Agency Mania will transform the way you look at clientagency relationships and invite you to build sustained partnerships that deliver;

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Advertising Made Easy

Without an Agency Made Easy. Sharing invaluable insight into the entire advertising process with the most up-to-date information, she instructs;

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Advertising and the Mind of the Consumer

advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many;

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Hegarty On Advertising

: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and;

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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The End of Advertising

The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising agency hails the end of traditional;

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The Student-Run Agency

understand how the business world operates. The Student-Run Agency: Transitioning from Student to Professional is the first textbook written;

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A Big Life in Advertising

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting;

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Advertising For Account Handlers

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Sensible Small Business Advertising

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively;

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Agency Mania

"The Director of Global Agency Strategy & Management at Mircrosoft Corporation advises advertising, marketing, and communication agency;

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