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A Big Life in Advertising
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting;
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A Big Life in Advertising
A personal portrait of American advertising from the 1950s through the 1980s follows the career of the legendary advertising executive;
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Little Ideas, Big Results
If you have a home-based business, this is the book for you! It is a book about sales for women who don't have time to read a book about;
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The Secret Power of Paid Advertising
Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;
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My Life in Advertising
Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer;
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101 Ways to Advertise Your Business
Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business;
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The Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts;
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The Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts;
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Introduction to Advertising
through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;
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Introduction to Advertising
through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;
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The Fall of Advertising and the Rise of PR
building, and how only PR can supply that credibility; * the big bang approach advocated by advertising people should be abandoned in favor of a;
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Broadcast Pharmaceutical Advertising in the United States
to be celebrated. Such a celebration has strong ideological implications, including definitions of the good life, patient agency, and the;
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Broadcast Pharmaceutical Advertising in the United States
to be celebrated. Such a celebration has strong ideological implications, including definitions of the good life, patient agency, and the;
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Advertising at the Crossroads (Rle Advertising)
storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising;
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The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;
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The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;
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What You See? Value or ...?
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals;
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Digital Advertising
technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and;
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Advertising at the Crossroads
storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising;
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Feminist Perspectives on Advertising
Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black;
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Feminist Perspectives on Advertising
Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black;
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Advertising and Popular Culture
industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the;
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Casting for Big Ideas
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and;
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Digital Advertising
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;
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The Blessings of Paid Advertising
DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will;
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Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;
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