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The End of Advertising

The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising agency hails the end of traditional;

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Understanding Consumer Decision Making

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which;

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Understanding Consumer Decision Making

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which;

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Planning for Power Advertising

involves the reader throughout in exercises with Action Points at the end of most chapters-an approach that brings alive the concepts within, and;

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The End of Advertising as We Know it

-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that;

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Housework and Housewives in American Advertising

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably;

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Housework And Housewives In American Advertising

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably;

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Excel 2019 for Advertising Statistics

practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers;

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Grenzenlose Werbung

Where does advertising begin and end? How has its boundaryless dissemination been structured in the past and present? Have consumer;

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Selling Modernity

The sheer intensity and violence of Germany's twentieth century-through the end of an empire, two world wars, two democracies, and two;

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Behavioural Targeting

is as undoubted as the difficulties implied in that process, the end product being able to target the right persons online. Behavioural;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Advertising and Popular Culture

argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Back Bar Beer Figurines

their brands of beer. Most commonly used from the end of Prohibition to the late 1960s, these now highly collectible items were generally made;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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