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International Marketing

volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature;

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International Marketing in the Fast Changing World

knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities;

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Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues;

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International Marketing in Fast Changing Environment

entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and;

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International Business Marketing in Emerging Country Markets

marketing model to address the specific challenges afforded by these markets, and explores strategic business marketing issues such as;

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International Business Marketing in Emerging Country Markets

marketing model to address the specific challenges afforded by these markets, and explores strategic business marketing issues such as;

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Emerging Issues in Marketing

approach. The book comprise of six remarkable chapters. Each chapter has several diagrams, and tables that explain the emerging issues and its;

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International Marketing, European Edition

text. It provides authoritative coverage of marketing issues and many examples taken from European and Asian countries. New issues include;

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Marketing Management in Turkey

fast-growing emerging economy-namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar;

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Research Handbook of Marketing in Emerging Economies

well as the consequences of conducting marketing in these challenging contexts. Addressing diverse issues from a universal as well as;

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Contemporary Issues in Digital Marketing

Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues;

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Entrepreneurship in International Marketing

, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues;

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Marketing in the 21st Century [4 volumes]

around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Marketing in Central and Eastern Europe

examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with;

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Green Marketing in Emerging Markets

presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Marketing in the Emerging Markets of Islamic Countries

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Is;...

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Leveraging Computer-Mediated Marketing Environments

previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Foundations of Marketing

the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating;

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Doing Business in Emerging Markets

cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an;

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Responsible Management in Emerging Markets

sustainability management, with the view to addressing some begging issues in responsible management. Hinged on the centrality of SDG 12;

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Digital Sport Marketing

is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives student;...

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