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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Marketing Research

research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis;

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The Blackwell Encyclopedia of Management

cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information;

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Contemporary Marketing Research

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Stakeholder Involvement in Social Marketing

providing contemporary discussions of social marketing research.;

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Marketing Research

relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied;

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Essentials of Marketing Research, Global Edition

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Marketing Management

highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples;

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The Essentials of Contemporary Marketing

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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Strategic Perspectives in Destination Marketing

destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with;

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Essentials of Marketing

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and;

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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Rethinking Marketing

the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical;

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Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with;

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Marketing Research

marketing has grown around this principle, so the subdiscipline-and industry-of marketing research has flourished. This new four-volume collection;

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Chemical Control

This thoroughly researched study highlights the international community's failure to regulate contemporary state research, development;

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